Personalization

ColdSend supports multiple personalization methods to make each email feel tailored to the recipient.

Variables

Use double curly braces to insert dynamic values:

Hi {{first_name}},

I noticed {{company}} is expanding. I'd love to share how we've helped companies like {{company}}.

Best,
John

Standard Variables

Variable	Description
`{{first_name}}`	Lead’s first name
`{{last_name}}`	Lead’s last name
`{{email}}`	Lead’s email address
`{{company}}`	Lead’s company name
`{{job_title}}`	Lead’s job title

Custom Variables

Any custom field from your CSV is available:

I noticed you're looking to fill {{custom_open_positions}} roles this quarter.

Custom fields in your CSV are mapped during upload and are available as {{custom_field_name}}.

Dynamic Variables

ColdSend provides computed variables:

Variable	Output
`{{dn_time_of_day}}`	Good morning/afternoon/evening based on send time
`{{dn_day_of_week}}`	Day name (e.g., Monday)
`{{dn_day_name}}`	Same as `dn_day_of_week`
`{{dn_date N days from now format}}`	Formatted future date. Example: `{{dn_date 2 days from now dddd, MMMM Do}}`

Spintax

Randomly select one option from a list:

{{Hi|Hello|Hey}} {{first_name}},

Each email randomly uses one greeting: Hi John, Hello John, or Hey John. Rules:

Minimum 2 options
Separated by |
Wrapped in {{ and }}
Can be nested with variables: {{I noticed|I saw that}} {{company}} recently {{launched a product|expanded|hired}}

Conditional Logic

Use Liquid-style conditionals for dynamic content:

Basic If/Else

{{#if first_name}}
Hi {{first_name}},
{{else}}
Hi there,
{{/if}}

Value Comparison

{{#if industry == Technology}}
I work with tech companies like yours...
{{else if industry == Finance}}
Helping financial services firms...
{{else}}
We help businesses across industries...
{{/if}}

Logical Operators

{{#if industry == Technology and company_size > 50}}
For growing tech teams...
{{/if}}

{{#if industry == Technology or industry == Software}}
For tech innovators...
{{/if}}

Contains Operator

{{#if job_title contains Manager}}
As a manager, you might be interested in...
{{/if}}

Unless

{{#unless unsubscribed}}
Hope to hear from you soon!
{{/unless}}

Empty Check

{{#if first_name empty}}
Hi there,
{{else}}
Hi {{first_name}},
{{/if}}

Fallback Values

Handle missing data with pipe syntax:

Hi {{first_name|there}},

Uses there if first_name is empty or missing.

Combining Features

{{Hi|Hello}} {{first_name}},

{{#if company}}
I noticed {{company}} is in the {{industry}} space.
{{else}}
I wanted to reach out with something that might help your business.
{{/if}}

Best,
John

Best Practices

Keep it natural — Personalize 1-2 key details, not every field
Handle missing data — Always provide fallbacks for optional fields
Use spintax for variety — Add variety without creating multiple variants
Test different approaches — Use variants to test personalization strategies

Getting Started

Authentication

Campaigns

Sender Accounts

Domains

Leads

Replies

Analytics

Reference

Compliance

Variables

Standard Variables

Custom Variables

Dynamic Variables

Spintax

Conditional Logic

Basic If/Else

Value Comparison

Logical Operators

Contains Operator

Unless

Empty Check

Fallback Values

Combining Features

Best Practices

Next Steps

Email Variants

Follow-up Sequences

​Variables

​Standard Variables

​Custom Variables

​Dynamic Variables

​Spintax

​Conditional Logic

​Basic If/Else

​Value Comparison

​Logical Operators

​Contains Operator

​Unless

​Empty Check

​Fallback Values

​Combining Features

​Best Practices

​Next Steps

Email Variants

Follow-up Sequences

Variables

Standard Variables

Custom Variables

Dynamic Variables

Spintax

Conditional Logic

Basic If/Else

Value Comparison

Logical Operators

Contains Operator

Unless

Empty Check

Fallback Values

Combining Features

Best Practices

Next Steps